Capital Campaigns: Realizing Their Power and Potential

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This explores both the technical aspects of conducting a capital campaign and the powerful transformational impact of campaigns on an organization's long-term development. Topics include creating the right conditions for achieving leadership gifts; setting-and resetting-realistic campaign goals; using computer systems to manage the information generated during a campaign; and developing an effective challenge grant strategy. This is the 21st issue of the quarterly journal New Directions for Philanthropic Fundraising.
Kihlstedt, Andrea; Pierpont, Robert
ISBN 0-787-94269-3
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