Casting for Cash.

Web Abstract: 
Case study of the successful bond measure campaign of the Rowland Unified school district in Los Angeles County, California. Describes the timing of the campaign, putting together the right team, and communicating a unified message through public information and advocacy.
Author: 
Leon, Ronald J.; Weidner, Laurie
Journal: 
American School Board Journal
Publication Date: 
05/31/2002
Page Numbers: 
p30-32
Resource List Category: 
References to Journal Articles
Resource Lists: