Conducting a Successful Capital Campaign

Web Abstract: 
Revised and expanded edition of the leading guide to planning and implementing a capital campaign. Provides discussions on such topics as linking strategic planning to fundraising, conducting external market surveys, defining leadership roles, and establishing a campaign and solicitation process. A resource section offers samples of key elements of a capital campaign, including a complete volunteer kit, sample budget report, program brochures, newsletters, a strategic plan, and market survey questionnaires. This new edition also provides updated real-world examples, and a new Continuous Lifetime Giving Program Model.
Author: 
Dove, Kent. E.
ISBN: 
ISBN: 0787949892
Publication Date: 
12/31/1998
Page Numbers: 
510p.
Resource List Category: 
References to Books and Other Media
Resource Lists: