Conducting a Successful Capital Campaign

Web Abstract: 
Revised and expanded edition of the leading guide to planning and implementing a capital campaign. Provides discussions on such topics as linking strategic planning to fundraising, conducting external market surveys, defining leadership roles, and establishing a campaign and solicitation process. A resource section offers samples of key elements of a capital campaign, including a complete volunteer kit, sample budget report, program brochures, newsletters, a strategic plan, and market survey questionnaires. This new edition also provides updated real-world examples, and a new Continuous Lifetime Giving Program Model.
Dove, Kent. E.
ISBN: 0787949892
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