The Name Game.

Web Abstract: 
Discusses the selling of naming rights for school sports complexes as a way of funding the construction of school athletic facilities. It explains how schools can effectively manage such arrangements and provides an example of one such project involving the building of a $3 million ice center for the Arrowhead School District in Menomonee Falls, Wisconsin.
Author: 
Kiesewetter, Sue
Journal: 
School Planning and Management
Publication Date: 
07/31/1998
Page Numbers: 
29-30, 32-33
Resource List Category: 
References to Journal Articles