Naming Rights to Public Schools Sold in Wisconsin [Audio file]

Web Abstract: 
Milwaukee's school district is selling naming rights to everything in sight, from rooms and hallways, to gyms. School administrators think it will be easier to enter into marketing agreements with companies than raise more money from taxes. Marge Pitrof of member station WUWM reports on who might buy these rights, and why.
Pitrof, Marge
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